October 14, 2008

EVENT
Monthly meeting of the Northwest Coaches Association (NWCA)

TIME/DATE
Tuesday, October 14, 2008

-- Business of Coaching from 5:45 p.m. - 6:45 p.m.
-- Networking from 6:45 p.m - 7:15 p.m.
-- Art of Coaching from 7:15 p.m. - 9 p.m. 

BUSINESS OF COACHING DETAILS

Presenter:  Sheryl Eldene, ACC

Topic:  Four Business Models for Coaches

Description:  This panel style presentation will focus on four business models that are available to coaches to create their businesses.  We will look at the independent practitioner, the independent contract coach, the coaching franchise, and the network coaching model.  For each model, we will review:  1) Marketing; 2) Training available; 3) System materials (intakes, assessments, etc.); 4) Admin and marketing systems;  5)Costs (start-up & on-going); and 6) Earning Potential.  Attendees will walk away with a clearer understanding of each busines model, the strengths and weaknesses of each, as well as personal contacts with people who are active in each model.

Bio: Sheryl began her business in the mid '90's after a 20 year corporate career.  In that field, she was an in-house consultant for Nike, Jantzen, and Oregon Mutual Insurance.  She also consulted through the Small Business Administartion with small owner-operator businesses, helping them create business processes and technology solutions to enhance their growth and success. 

ART OF COACHING DETAILS
Presenter:  Barbara Kite

Topic:  Using Acting Skills to Power Authentic Communication

Description:  People are always surprised that acting skills can really propel them into the company of dynamic speakers.  But it's so true.  Think about the actors you admire and realize they come from a deep place of authenticity to portray the qualities needed for you to identify with.

heightened energy           - how to prepare yourself for the passion you need to exhibit

                                        - why it is so important

                                        - what stands in your way?    

authenticity                    -  the "old" ideas of  public speaking and how they harm you    

                                        - fear of being authentic and foolish

                                        - how it's connected to your "product, service, idea"

                                            (we're all selling something)     

and great story skills    - extremely important if you want people to remember your speech

                                       - how to use acting skills to make it unforgettable

                                       - the connection happens here with the audience.